Rick communicates clear and concise Biblical principles designed to awaken the conscience of the hearers and remind them of age-old Divine norms and standards communicated through parents and churches. Rick’s thrust is to challenge the intellect of those who attended his lectures and teach them the mechanics of victorious daily living. This is done apart from any emotional appeal or public invitations. Rick seeks to stir the emotion through illustration and examples but understands that winners must execute, not emote.