If you are of a certain age….and I am, you will immediately recognize these slogans. What is a slogan? According to the dictionary it is:






a short and striking or memorable phrase used in advertising.

a motto associated with a political party or movement or other group.

Or the Historical definition is:

a Scottish Highland war cry

Whatever the definition, slogans have been around for centuries and often take our minds to a happy place.  For example, who’s slogan is this?

Good to the Last Drop

was Maxwell House Coffee's slogan, it was one of the best slogans  ever.

Folgers slogan was:

The best part of waking up is Folgers in your cup

You will see a trend with the slogans I remember.  I like to eat and therefore many of my favorites are food or beverage oriented.  Check these out:

Where’s the Beef

Clara Peller's famous  line in the Wendy's commercials


Empty Hamburger Bun

Where's the Beef?

Let Mikey try it- Mikey Likes it, Mikey Likes it

Made me want to eat Life cereal

My bologna has a first name.......

It's O-S-C-A-R, my bologna has a second name, its M-A-Y-E-R

chicken fingers

chicken fingers

Looks Tasty!

Finger licking good.

We all grew up enjoying KFC

Sometimes you feel like a nut- sometimes you don't

Almond Joy and Mounds used this sketchy slogan very effectively

McDonald's Big Mac

Big Mac

McDonald's Big Mac Menu

Two all beef Patties, special sauce lettuce cheese

The McDonald's  Big Mac is a thing of legend

That's a spicy Meatball

Of course the slogan is about food, but the commercial was about Alka Seltzer

And of course if you consume all of that in one sitting, you better find some

Plop, Plop, Fizz Fizz- oh What a Relief it is

Another clever advertisement for Alka Setzer

There are  also many slogans that even the younger generations will know:

Just Do It

You see the slogan and  immediately you think of the Nike Swoosh and all of the famous spokespeople.  Michael Jordan was one of the originals  that truly helped make the company what it is today.


Diamond Ring

She said Yes!

Every Kiss begins with Kay

In other works true romance begins at Kay Jewelers

Have it your way

I know, more food.  That as Burgers King's slogan

The Quicker Picker Upper

You can picture the commercial where the Bounty Paper Towel is absorbing an entire lake of water on the counter.  One more-


You're in Good Hands

Allstate Insurance

I just touched the surface with these slogans.  Which ones come to your mind right away?

If you have a story idea or something you want to learn more about, give Randy a call at 406-788-3003 or send me an email at randall.bogden@townsquaremedia.com

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