The Truth About Tragic News In Montana

There's a strong possibility that if you're reading this article right now, you saw the words tragic and Montana in the headline and want to learn more.

And that's exactly what led me to write this article.

People Love Bad News!

Over the years working in the media business, I've noticed people love to complain about all the negative news.

They say we want good news!

I don't disagree with this statement one bit; unfortunately, nobody seems to give a rip about good news.

I've written numerous positive articles and covered countless feel-good stories over the years, and I'm here to tell you they get less than half the traction a bad story would.

If It Bleeds, It Leads

There's a popular saying in the news and media industry... If it bleeds, it leads.

Ultimately, this means that if the story is tragic, concerning, or overall bad, it will likely be the top story or focus of a newscast.

The reason you ask?

Because it gets people's attention and it keeps their attention!

As much as we would love to cover strictly good news and not focus so much on the bad, unfortunately, it is just not feasible.

Advertising Dollars

At the end of the day, it all boils down to advertising dollars.

If nobody looks at, watches, or engages with a media outlet's content, you guessed it, no revenue.

If you've read this far into the article, I'm sorry I baited you in with a Clickbait headline.

Hopefully, after reading this article, you will understand why the media covers what they do.

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