Tyson Foods is rolling out a new branded beef program called Brazen Beef.  Brett DeBruycker of DeBruycker Charolais is inviting producers to check it out.

Brett: On Friday, March 31st at 5:30 p.m. at Western Livestock Auction, we have representatives from Tyson Fresh Foods, IMI Global and Adams Land and Livestock, the big feedlot in Nebraska coming up. Those representatives are going to talk to the people in the audience about the new branded beef program that Tyson is coming out with.


What we're hoping for is that ranchers in the surrounding area can take the time to come in and attend this meeting and try to learn about this new branded beef program to see what's coming in the future so they can determine if they want to take part in something like this or not, or if it's an opportunity for them or not. I really think this is a chance to be up front and personal with some higher ups in Tyson Foods that can tell you what's coming and try to learn as much as possible.

Grilled BBQ T-Bone Steak with Fresh Rosemary


It is not breed specific, but they're going to be doing tests to determine which breeds and which breeders and which ranchers really fit the program and can take advantage of it.


  • Friday, March 31st at 5:30 p.m.
  • Western Livestock Auction
  • 406 Vaughn South Frontage Road- Great Falls
  • 406-727-5400
  • Dinner will be provided by DeBruycker Charolais
grilled beef steaks with spices isolated on white background


Tyson Foods offered this description of the Branded Beef Program

About Brazen™ Beef and the Climate Smart Beef Program

Brazen Beef is a climate friendly first-of-its-kind beef product developed through Tyson Foods’ Climate Smart Beef program, which combines tried-and-true rancher ingenuity with the latest data and technology. The program includes the development of a measurement framework that quantifies GHG emissions for cattle from pasture to production. To date, cattle enrolled in the program have demonstrated at least a 10% GHG emissions reduction from pasture to production against the standard emissions for conventionally raised beef. Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate Smart Beef Program for emission reduction from pasture to production. www.BrazenMeats.com

Beef steak on the grill with flames

If you have a story idea or something you want to learn more about, give Randy a call at 406-788-3003 or send me an email at randall.bogden@townsquaremedia.com

Brazen Beef logo
Brazen Beef logo

BBQ and Burgers - Post-Pandemic, Dining Differently Around Greater Waterbury

Hindsight BBQ and G's Burgers are two restaurants that I've visited recently that have been built differently during the pandemic to accommodate diners

8 Creatures that Could Ruin Your BBQ

It doesn't matter if it is a backyard BBQ or you have set up camp for the weekend it is inevitable that a few uninvite party guess could drop by if you aren't vigilant about keep things clean and put up.

More From KMON Country 560 AM